Most DTC brands lose on Meta ads because they're running the same creative for 60+ days. Your audience gets tired. Your CPMs spike. Your ROAS crashes.
Our Creative Investment Zone Calculator analyzes your current spend and reveals:
- Exactly how much you should invest in new creative monthly
- When your current ads will hit fatigue (before your ROAS tanks)
- The optimal creative refresh schedule for your budget
- Industry benchmarks for brands your size