4 Bot Strategies To Grow Your E-Commerce Business
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Conversation = Conversions
The buying habits of consumers are radically changing. And a one-size-fits-all broadcasting approach to marketing doesn’t work like it used to.
Instead, today’s consumer wants relevant, personalized marketing and communication.
And they want it NOW.
The answer? Chatbot Marketing, or as we like to call it Conversational Marketing – the intersection of messaging apps and online shopping.
A well-designed chatbot will take care of the entire customer journey.
Yes, you read that correctly. THE ENTIRE CUSTOMER JOURNEY.
To put it simply, conversation = conversions, aka, more money in YOUR pocket while you sleep, eat, or sip Mai Thais in Hawaii.
80% open rates? Done!
30% click-through rates? A walk in the park!
Smoother buying experience? No problemo.
Increased sales? Money in the bank!
Adding Chatbot marketing to an eCommerce store is like pouring gasoline on a fire. It’s the rocket-fuel you need to accelerate your growth.
Customer service chatbots are designed to automate frequently asked questions 24/7.
It doesn’t matter what time of day it is or how many thousands of people are on your site. Every single one of your visitor’s questions will be answered instantly.
From order tracking, returns, and exchange, shipping information, appointment scheduling, business information (location, hours, etc) and subscriptions (newsletters) — it can all be automated with the right chatbot in place. Pretty sweet, right?
That means fewer questions in your inbox and less friction for the consumer.
Looks like Bob in customer service might need to dust off the old resume…
Meet your customers where they are.
Conversational marketing is an omnichannel experience, providing your customers with a completely seamless and integrated shopping experience from the first touchpoint to the last.
When you drive customers to your site from an ad, bots will immediately engage, auto-capture their information, and add them to the funnel.
The conversation continues with SMS (text) and email, and creates a smooth customer experience no matter where they are in the customer journey.
In short, chatbots + advertising = eCommerce gold!
When a visitor on your website shows interest, your friendly bot greets them and begins the relationship-building process.
It will answer their questions, make product recommendations and even take payment and provide automated shipping updates.
And did we mention your bot will do this 24/7?
As former eCommerce store owners and masters of conversational marketing, we know what it takes to build bots. With our expertise and proven experience, we’ll help you…
And we’ll keep the conversation going by infusing humor and wit into each custom-crafted conversation. Why? Because funny = money and we want to keep your customer hooked from beginning to purchase.