One 10 Media immediately invested their resources into creating a strong incentive, an eye-catching email signup form, an abandoned cart flow, and a compelling welcome series that told their brand story.
The results were astonishing. Within the first month, the suit store’s email marketing revenue increased nearly sevenfold, from 6% to 41%. In the second month, One 10 Media built multiple targeted segments based on their users’ behavior, and regularly crafted engaging campaigns to nurture audience loyalty to the brand.
Once the standard automated flows were set to run, One 10 Media began strategizing and sending near-daily campaigns about suit care, fashion inspiration, popular tweed patterns, tweed history, along with intermittent promotional content.
Providing consistent value to hand-picked segments resulted in both an enormous increase in the client’s monthly revenue and substantial increase in their most desired metric: average returning customer revenue.